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Thursday, December 04 2014

MILO CONSUMER DEMO 2014

A rainy December day in the Salt Lake Valley can be a good thing. While not as exciting as waking up to see a foot of fresh stacking up on the patio furniture, it probably means you are in for a fun day in the mountains; and that was exactly the case at Brighton this week. Typically, when Brighton kicks off their annual Quad Wednesday promotion (get a twenty dollar day pass in exchange for small donations to various charities), the mountain is overrun by neon and rental ski poles flying all over the place. This year, the Milo Consumer Demo was also happening on the same day. Should have made for an even busier day, right? Not the case this time, likely thanks to the valley rain.

In true Brighton form, I rolled into the parking lot around noon. After gearing up, I made the short walk over to the miniature tent city below Crest which included demo opportunities from well over a dozen brands. If you ever wanted to try before you buy, this is the event to be at. After a few high fives and a smattering of industry chat, I met up with Burritos And Snow for some riding that ranged from bomber hot laps to side hit, jib-everything-in-sight laps. Soft snow, small crowds and a bunch of homies on the mountain made for a great day of riding.

With this season still in its infancy, this was one of the first gatherings of the snowboard industry at Brighton, and the stoke level was high. Everyone, from the folks riding the demo gear to the good people up there working the demo, was having a good time. We are incredibly fortunate to have so many great people behind the scenes at places like Brighton, Milo and so many others that make these kinds of events possible; and while the Milo demo is done, there are still two more Quad Wednesday events happening this month. If you don’t have a pass these are great opportunities to get some on hill time at Brighton for cheap; even if it does mean putting up with a little more neon than you are comfortable with.

-- Mark Seguin.

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