Tuesday, August 19 2014

DINOSAURS WILL DIE 14/15 PREVIEW

Dinosaurs Will Die is building a brand the old-fashioned way: through hard work, great product, and word of mouth. DWD is the brainchild of Think Thank alum Sean Genovese and Jeff Keenan. DWD conjures up images of a forgotten past. No not Land of Lost and Sleestaks I’m talking about something more akin to 80’s punk rock DIY (do it yourself). Everything Dino’s fits this mold from cut and paste style ads to board art from team members and their friends. The guys know if you want to do something right, do it yourself. 

In many ways DWD isn’t just a brand it is a movement. It’s a battle cry to remember the roots of snowboarding. A time when there weren’t huge corporations lining up to bankroll start-ups or assemble teams. A time when a snowboard company made snowboards and not snowboards, car seats, fishing supplies, or anything else they could smack a logo on and peddle to the masses. 

Of course all of this would be moot if the product didn't support the hype, but of course you wouldn’t find them here if that were the case. Don’t let the relatively smaller scale of the Dino’s line fool you. No matter what you want to do DWD can get you on a board. Urban, all mountain freestyle, and even something for the kids, DWD can hook you up with a rad board … car seats not included. 

Photo: Sean Genovese
Rider:  Brendon Hupp, Tenjin Lodge Japan
Images courtesy of Dinosaurs Will Die



GENOVESE
Shape:  Freestyle Twin
Camber: Flat
Base: Sintered  
Flex: Medium 
Available sizes: 151,154,157 (8 available top graphics)
Retail: $439.99 

KWON
Shape:  All Mountain Freestyle Twin
Camber: Hybrid
Base: Sintered  
Flex: Medium 
Available sizes: 153,156,159
Retail: $439.99

BOGART
Shape:  Freestyle Twin
Camber: Flat
Base: Sintered  
Flex: Medium 
Available sizes: 149,152
Retail: $439.99 

MAET X D.O.P.E.
Shape:  Freestyle Twin (Mid Wide)
Camber: Lowrider 
Base: Extruded
Flex: Soft 
Available sizes: 152,155,158
Retail: $389.99 

RAT
Shape:  Freestyle Jib Twin
Camber: Reverse
Base: Extruded
Flex: Medium  
Available sizes: 151,153,155
Retail: $399.99 

WIZARD STICK
Shape:  Freemountain Allstyle
Camber: Hybrid Camber 2
Base: Extruded
Flex: Medium  
Available sizes: 154
Retail: $399.99  

SIXTIES
Shape:  All Mountain Freestyle Twin
Camber: Lowrider 
Base: Extruded
Flex: Medium 
Available sizes: 162
Retail: $419.99 

BRAT
Shape:  Freestyle Twin  
Camber: Reverse 
Base: Extruded
Flex: Soft 
Available sizes: 143,147
Retail: $379.99 

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www.dinosaurswilldie.com
@dinosaurs_will_die

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